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In 2024, the Houston real estate market reflected both resilience and adaptation, with slight declines in overall home sales (-0.7%) from 2023 but offset by a 28.57% faster average time on the market and a 1.5% increase in median home prices.
Yet 2024's story is completely different for SignBoss Agents, who not only outperformed the Houston average but saw increases across the board compared to 2023.
With this, we break down what agents can expect in 2025 (PS we were spot on for our 2024 prediction)!
Our internal numbers in 2023 & 2024 compared:
In 2024, SignBoss Agents outperformed Houston's average by achieving an impressive 5.66% more in sales. Despite an overall flat sales market, SignBoss Agents consistently captured additional market share. These results align with our extensive Boss Agents study in 2024, which revealed that SignBoss clients outperformed the industry average by a significant margin.
Additionally, our internal metrics show robust growth across all service categories, with re-bills (homes on market longer than 120 days) showing exceptional growth at 59.5%. Our performance has exceeded expectations, achieving an 11.67% rise in new yard sign installations and a 14.47% increase in additional services. Even with longer market times, our sign removals increase of 6.36% demonstrates that SignBoss clients are achieving more successful sales.
The performance of Houston's real estate market in 2024 reflects a blend of broader economic trends and the city's distinctive local factors. The first half of the year presented challenges with fluctuating mortgage rates. A pivotal moment came in September when the Federal Reserve initiated the first of three rate cuts. Though mortgage rates remained relatively high – easing from 2023's peak of 8% to the high-six and seven percent range – buyer confidence surged, driving increased market activity. Strong demand is evident as properties sell faster, even with higher inventory levels. Houston's diverse economy continues to attract new residents and businesses, fueling growth in the sector. In response, real estate professionals are refining their marketing strategies to seize emerging opportunities.
Looking ahead to 2025, the Houston real estate market is expected to experience continued growth. Federal policies on housing and interest rates are anticipated to play a significant role in shaping buyer behavior. Texas’s pro-business environment, along with a sustained influx of new residents, will likely keep housing demand strong.
The state’s appeal as a relocation destination, particularly in the Houston area, is projected to grow further. In 2024, 106,882 California residents moved to Texas, drawn by factors such as cost of living, job opportunities, politics, and climate conditions. Houston suburbs like Cypress, Conroe, Katy, and Sugar Land are set to remain hotspots, having already shown the highest in-to-out move ratios.
According to Houston Agent Magazine, Texas also led the nation in state-to-state migration searches in 2024, with nearly one in five people exploring a move to a new state considering opportunities in Texas. This trend is likely to persist, reinforcing the state’s position as a top destination for both individuals and businesses.
A New Direction for Sign Boss Market Updates
We're evolving to serve you better in 2025. While we'll continue providing valuable market insights, we're shifting to quarterly market number updates. In between, we'll share something even more useful – industry trends and success stories from our top-performing agents. You'll get firsthand insights into the strategies and techniques helping Houston's Boss Agents dominate the market.
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